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    Marketing Career Cluster Marketing Management

    Course Number 08.44200

    2024-2025

    Instructor:

    Chante Luckie-Smith

    luckich@boe.richmond.k12.ga.us  

    Room Number 619

     

    Course Description and Objectives:

     

    Marketing Management is the third course in the Marketing and Management pathway.  Students assume a managerial perspective by applying economic principles in marketing, analyzing operations' needs, examining channel management and financial alternatives, managing marketing information, pricing products and services, developing product/service planning strategies, promoting products and services, purchasing, and professional sales.

     

     This course also includes global marketing, where students analyze marketing strategies in the United States versus those in other countries.  In order to increase the number of application experiences, students should participate in (1) Work-Based Learning (WBL) activities in the classroom and perhaps in a formal WBL Program; (2) DECA Career Technical Student Organization (CTSO) competitive events that are directly aligned with course standards and (3) a School-Based Enterprise. 

     

    The cost to join DECA is $30.00 (including a t-shirt); the last day to pay is November 28.

     

     

    Online Textbook:

     

     

    Marketing Management Pathway Syllabus

    Course Overview: The Marketing Management pathway is designed to provide high school students with a comprehensive understanding of marketing principles, strategies, and practices. This course will equip students with the skills needed to succeed in the dynamic field of marketing, preparing them for further education and careers in marketing, business, and related fields.

    Course Objectives:

    • Understand the fundamental concepts of marketing and its role in business.
    • Develop skills in market research, consumer behavior analysis, and strategic planning.
    • Learn to create and implement effective marketing campaigns.
    • Explore digital marketing, social media strategies, and emerging marketing trends.
    • Foster ethical decision-making and social responsibility in marketing practices.

    Units of Study:

    1. Introduction to Marketing

      • Definition and importance of marketing
      • The marketing mix (4 Ps: Product, Price, Place, Promotion)
      • Marketing environment and its impact on business

    2. Market Research and Consumer Behavior

      • Market research methods and tools
      • Analyzing consumer behavior and decision-making processes
      • Segmentation, targeting, and positioning

    3. Product Development and Branding

      • Product life cycle and new product development
      • Branding strategies and brand equity
      • Packaging and labeling

    4. Pricing Strategies

      • Factors influencing pricing decisions
      • Pricing strategies and models
      • Psychological pricing and discounting

    5. Promotion and Advertising

      • Integrated marketing communications (IMC)
      • Advertising, public relations, and sales promotion
      • Digital marketing and social media strategies

    6. Distribution and Supply Chain Management

      • Distribution channels and logistics
      • Retailing and wholesaling
      • E-commerce and online distribution

    7. Digital Marketing

      • Overview of digital marketing tools and platforms
      • Search engine optimization (SEO) and search engine marketing (SEM)
      • Social media marketing and content creation

    8. Ethics and Social Responsibility in Marketing

      • Ethical issues in marketing
      • Corporate social responsibility (CSR)
      • Sustainable marketing practices

    9. Marketing Strategy and Planning

      • Strategic marketing planning process
      • SWOT analysis and competitive analysis
      • Developing and implementing marketing plans

    10. Capstone Project

      • Students will work on a comprehensive marketing project
      • Application of learned concepts to real-world scenarios
      • Presentation and evaluation of the project

    Assessment Methods:

    • Quizzes and exams
    • Group projects and presentations
    • Case studies and practical assignments
    • Participation and class discussions
    • Capstone project

    Materials and Resources:

    • Textbooks and online resources
    • Marketing software and tools
    • Guest speakers and industry visits
    • Access to digital marketing platforms

    This syllabus provides a structured approach to learning marketing management, ensuring students gain both theoretical knowledge and practical skills. If you have any specific topics or elements you’d like to add or modify, feel free to let me know!

    Evaluation (Schoolwide Grading Policy):

    • Minor Grades = 60% (quizzes, labs, and graded assignments to assess certain standards in a unit of study)
    • Major Grades = 40% (unit tests, essays, research papers, project-based assignments, and culminating assessments to measure mastery of standards that comprise a unit of study)

     

    Classroom Procedures & Expectations:

    The overarching expectation in this class is RESPECT: respect for yourself, respect for other students, respect for the teacher or any individual in authority, and respect for any guests who may enter our class. Although this encompasses all other expectations, I will outline several others for clarity.

    1. Always try YOUR BEST!!!  I will not settle for anything but your best!! 
    2. Remain SEATED and PREPARED at all times. 
    3. Bring ALL the materials to class DAILY.
    4. Adhere to all the policies, rules, and regulations outlined in the student handbook.
    5. We respect everyone and their property (Bullying of any kind is unacceptable!)
    6. We remain on task at all times.
    7. We come to class on time and prepare.
    8. We maintain a positive attitude and accept constructive criticism.
    9. We enter with confidence and a willingness to learn
    10. We refrain from using profanity
    11. We refrain from sleeping in class (heads up or stand up)
    12. We remember these expectations to maintain order in our environment

     

     

     

    Course Materials:

     1” Binder with pockets                                                         

    Paper (in binder)

    Pencil/Pen

    Laptop 

                                                                                                               

     

    Resources:

     

    Modes of Communication:

    Remind messages

    To sign up for class reminders, please scan the corresponding QR code for your class period. THIS IS YOUR FIRST GRADE!

     

    Make-Up Assignments

    Students who are absent (excused/unexcused) will have the opportunity to make up work within one week (5 days) after returning to school.  Once students have returned to class, students are responsible for obtaining all missed assignments.  If the assignments are unclear, the student should report to the teacher for clarification.  Students should only seek clarification before or after school begins, not during instructional time.  All students will be afforded the opportunity to make up any missed assignments within the allotted time period.  For further information on this policy, please refer to the TWJ Student Handbook.

    No late or incomplete assignments will be accepted.  Please remember that when turning in assignments, it is a representation of “you” and will be graded as such.   

     

    Extra Credit

    Extra credit points can be earned for active participation in the DECA Club’s activities/fundraisers/events.  Additional points may also be given for being an active participant in other school activities.