•  

    T W Josey High School

     

    Marketing Career Cluster Marketing Principles Course Number 08.47400

    2024-2025

    Instructor: Adaeze Enendu

    Enendad@boe.richmond.k12.ga.us  

    Room Number 625

     

    Course Description and Objectives:

    Course Description Marketing Principles is the foundational course for the Marketing and Management, Fashion Merchandising and Buying, and Marketing Communications and Promotion Pathways.  Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop a basic understanding of Employability, Foundational and Business Administration skills, Economics, Entrepreneurship, Financial Analysis, Human Resources Management, Information Management, Marketing, Operations, Professional Development, Strategic Management, and Global Marketing strategies. Instructional projects with real businesses, work-based learning activities including School-Based enterprises, and DECA application experiences should be incorporated in this course. Pre-requisite for this course is advisor approval.

     

    In order to increase the number of application experiences, students should participate in work-based learning activities and the student organization, DECA, An Association of Marketing Students. The cost to join DECA is $25.00 (includes t-shirt); the last day to pay is September 28.

     

     

    Online Textbook:

     

    Unit #

    Unit Title

    Timeframe (Suggested)

     

    1

    Skills You Need To Succeed In The Marketing Workforce

    Ongoing

    2

    Soft Skills: What Are They And How To Apply Them In Your Day To Day Life?

    Weeks 1-3

    3

    Marketing Concepts

    Weeks 4-8

    4

    Business, Business, Business!

    Weeks 8-10

    5

    Understanding Customers & The Economy

    Week 11-13

    6

    Making Financial Decisions

    Week 14-15

    7

    Marketing Information Management (MIMs)

    Weeks 16-18

    8

    The Price is Right!

    Weeks 19-22

    9

    Product Development: From Start to Finish

    Weeks 23-26

    10

    Generating Sales

    Weeks 27-29

    11

    All Forms of Promotion

    Weeks 30-34

    12

    Final Destination: The Supply Chain

    Week 35

    13

    Global Economy

    Week 36

     

    Evaluation (Schoolwide Grading Policy):

    • Minor Grades = 60% (quizzes, labs, and graded assignments to assess certain standards in a unit of study)
    • Major Grades = 40% (unit tests, essays, research papers, project-based assignments, and culminating assessments to measure mastery of standards that comprise a unit of study)

     

    Classroom Procedures & Expectations:

    The overarching expectation in this class is RESPECT: respect for yourself, respect for other students, respect for the teacher/or any individual in authority, and respect for any guests that may enter our class. Although this encompasses all other expectations, I will outline several others for the sake of clarity.

    1. Always Try YOUR BEST!!!  I will not settle for anything but your best!! 
    2. Remain SEATED and PREPARED at all times. 
    3. Bring ALL the materials to class DAILY.
    4. Adhere to all the policies, rules, and regulations outlined in the student handbook.
    5. We respect everyone and their property (Bullying of any kind is unacceptable!)
    6. We remain on task at all times.
    7. We come to class on time and prepared.
    8. We maintain a positive attitude and accept constructive criticism.
    9. We enter with confidence and a willingness to learn.
    10. We refrain from using profanity.
    11. We refrain from sleeping in class (heads up or stand up)
    12. We remember these expectations to maintain order in our environment.

     

     

     

    Course Materials:

     1” Binder with pockets (Due 8/17)                                                        

    Paper (in binder)

    Pencil/Pen

    Laptop (Due 8/17)

                                                                                                               

     

    Resources:

     

    Modes of Communication:

    Remind messages.

    To sign up for class reminders, please scan the corresponding QR code for your class period. THIS IS YOUR FIRST GRADE!

     

    Make-Up Assignments

    Students who are absent (excused/unexcused) will have the opportunity to make up work within one week (5 days) after returning to school.  Once students have returned to class, students are responsible for obtaining all missed assignments.  If the assignments are unclear, the student should report to the teacher for clarification.  Students should only seek clarification before or after school begins, not during instructional time.  All students will be afforded the opportunity to make up any missed assignments within the allotted time period.  For further information on this policy, please refer to the TWJ Student Handbook.

    Please remember that when turning in assignments, it is a representation of “you” and will be graded as such.   

     

    Extra Credit

    Extra credit points can be earned for active participation in the DECA Club’s activities/fundraisers/events.  Additional points may also be given for being an active participant in other school activities.

     

     

     

     

    Adaeze Enendu

    1701 15th Street  
    Augusta, GA 30901  
    Phone:  



     



    Mission: Building a globally competitive school system that educates the whole child through teaching, learning, collaboration and innovation.

     

    Vision: The Richmond County School System will provide an equitable education for all students to prepare them for life beyond the classroom.

     

     

    `